Having an ethical sponsorship policy helps your membership organisation to maintain integrity, transparency, and fairness in all its sponsorship activities.
Its key that everyone in your membership organisation is following the same set of guidelines and principles when developing third party relationships.
This way you will ensure that your sponsorships and partnerships are consistent, ethical and aligned to your organisations standards and values.
Here are some key elements to consider when drafting your ethical sponsorship policy:
1. Alignment with Values:
The policy should ensure that potential sponsors align with your membership organisation's mission, vision, and values. It should avoid partnerships with sponsors whose practices or products contradict your organisation's principles.
2. Avoiding Conflicts of Interest:
3. Transparency and Disclosure:
4. Respectful Representation:
5. Ethical Marketing Practices:
6. Social and Environmental Responsibility:
7. Non-Endorsement:
8. Non-Influence on Programming:
9. Regular Review:
By adhering to an ethical sponsorship policy, your membership organisation will foster positive partnerships with sponsors and commercial partners that reflect your mission, values and strategy while upholding the sponsors own commitment.
Does your membership organisation need help establishing your organisations sponsorship policy and criteria?
Would you like to discuss what to include and not to include in your ethical sponsorship policy?
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