ABOUT US

We love what we do and are continually adapting to meet our clients evolving needs.

OUR MISSION

Redefining the membership sector.

We empower membership organisations to grow, be resilient and become socially, environmentally & financially sustainable.

With over two decades of experience working in the membership and not-for-profit sector, we unlock opportunities for growth, impact, diversification and generation of new revenue.

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Our Journey So Far

2007

B2B IS FOUNDED

Whilst heading up the commercial initiatives team at ICAEW, our founder Ali Heppenstall had a 'ah ha' moment. Realising the value of the membership organisations from a 3rd party commercial perspective. So she jumped ship to start b2b and the rest is history.

2008

B2B WAY LAUNCHED

Our first official client was the Pensions Management Institute. Their CEO took a risk hiring us, but turned out to be a great decision. We made a significant profit for them by developing partnerships across pre-existing programmes of work. We introduced PMI to the b2b way and 15 years later the PMI are still using models we introduced and many of the partnerships we developed are still in place today. Now that's what we call sustainability.