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We work for forward thinking, independent membership organisations and not for profits. All of our clients are purpose driven and so everything we do is designed to enable them to grow, change, be financially sustainable and make a lasting difference. 


Federation of Small Businesses

Starting with a project to map FSB's new partnership strategy, to working with FSB as an extension to their existing commercial team to implement their new partnership strategy, we are currently working with FSB to define and implement support programmes to UK small businesses.

Birmingham County FA

Birmingham County Football Association selected b2b to plan and re-launch Save Today Play Tomorrow - the UK's pioneering sustainability programme for sports clubs. We developed the campaign microsite and tailored content, training and solutions to help sports clubs' generate new income and boost their financial stability.


Chartered Institute of Personnel and Development

Now in our 15th year working with CIPD, b2b are responsible for scoping and developing partnerships for CIPD across their world leading research, policy and content programmes.


Chartered Institute of Internal Auditors

We are Chartered IIA's commercial team, developing and securing commercial partnerships, sponsorships, strategic alliances, cash equivalent arrangements, exhibitions, commercial partnerships, managing and commercialising careers area and their jobs board.

The Climate Group

We've worked with Climate Group on three projects over the last four years. The review of their business action programmes RE100, EV100, EP100 and systems areas, defined the mechanics of membership and scoped what good peer to peer membership engagement looks like. 


Royal Meteorological Society


Our work with RMetS has evolved over the last year. Commencing with sponsorship training, into a consultancy project mapping new opportunities to now the 360o service of development, sale and delivery of partnerships, sponsorships and alliances. We also manager RMetS Weather Photographer of the Year Programme and its partnership with Standard Chartered Bank. 

National Autistic Society

We've worked on two projects for NAS over the last year. The first was to review and relaunch NAS's Autism Friendly Award aimed at retailers. The second is the review and changes to NAS's world class Autism Diagnosis Assessment service operating model. 


Chartered Institute of Building

We worked with CIOB on three consulting projects. Project prioritisation, communication of priority projects and more recently supported the project management of CIOB corporate membership change management programme .

Carbon Trust

We worked with the Carbon Trust across their public sector and small business programmes. We identified new opportunities for income generation, scoped projects and developed partnerships including public sector conferences and exhibition,  funding of new sme, schools and public sector network initiatives.  


National Society for Prevention of Cruelty to Children.

We've worked with the NSPCC on a range of projects for the last 5 years. From the digitisation of NSPCC Learning, to market development of It's Your Call, two international new market opportunity projects and organisational change programme. 

Institute of Workplace & Facilities Management

We worked with IWFM to help them generate new revenues to be reinvested in the organisation, establish partnerships beyond their usual scope, enhance valuable content for members and streamline partnership delivery. Our approach involved transforming IWFM's content model and scoping relevant programmes, securing new revenues and collaborating. We continue to work with internal teams to ensure effective partnership delivery.


Chartered Institute of Payroll Professionals

We worked with CIPP to demonstrate how it can better harness partnerships to support its immediate and longer-term financial sustainability. b2b also identified, scoped and valued new opportunities for growth and alternative income generation to help the Institute deliver on its objectives.

Association of Accounting Technicians 

b2b worked with AAT on a number of projects. Starting with international market scoping and then on to the conceptualisation and initial product development of of AAT Informi, AAT's small business resource hub.  Then onto the development of commercial partnerships against selected AAT activity and content areas.


British Chamber of Commerce

b2b worked as an extension to the British Chambers of Commerce existing partnership team, to  identify new opportunities for impact and new income from content, research specifically. We, established relationships with household names and secured income. Our work strengthened BCC's research and policy partnerships and data value.


The Recruitment and Employment Confederation

b2b worked with REC to recognise REC's broader commercial potential beyond traditional sponsorships to create a partnership model that maximised value for the organisation. By re-packaging partnerships based on themes, content, sectors, and audiences, b2b ensured that REC's partnerships were mutually beneficial without limiting future development.

Ground Management Association

b2b reviewed the GMA’s current membership model to help GMA to boost UX and automation and aid with processes such as sign up, delivery and renewals that would help increase membership revenues. We also identified a range of new income generating opportunities for the Association and reviewed and recommended new approach to sponsorships at SALTEX, their flagship trade show.


The What Works Centre for Wellbeing

b2b worked with the UK's prolific ‘nudge’ unit to identify and implement new opportunities for growth, impact and income generation. With a focus on workplace wellbeing and loneliness campaigns, b2b worked with the Centre to define opportunities, create new propositions to diversify income to be reinvested back into the centre to deliver on the Centre's mission.

Pensions Management Institute


b2b set up PMI's sponsorship and partnerships programme from scratch at a time when PMI had very little income from non-membership sources. Our focus was on the development of high-level, long-term, multi year commercial partnerships and sponsorships that delivered income, resources, data and raise profile of the  PMI. The framework we implemented and many of the partnerships we developed 15 years ago continue today. 

Chartered Institute of Procurement & Supply

CIPS employed b2b to plan and implement its new content partnership strategy. This  included identifying planned or existing programmes of CIPS activity that would be right fit for third party commercial partnership. In under 2 years b2b developed just shy of £1m income for CIPS across 7 partnerships, including the development of a partnership with Hays on CIPS Procurement Salary Guide which is in its 9th year and continues to deliver value, impact and generate income for the institute today.



b2b worked with ACCA to scope their sponsorship potential. This involved refining sponsorship opportunities, defining associated benefits, revising pricing, and preparing new sales proposals. We also developed a comprehensive plan for sponsorship development and sales, while providing knowledge sharing and training support to ACCA regional teams.

Accounts Payable Association

We worked with APA on a fixed project to support the business development pipeline of new corporate members and training customers. 


Under 2 Coalition

We reviewed the Under2 Coalition’s global states and regions membership proposition and benefits structure. This included the perceived value, level and quality of member engagement, service delivery to make recommendations on membership structure, membership offer, membership value, opportunities for growth and options for new ways of working.

Institute of Leadership & Management

b2b assisted in the go-to-market strategy and sales operations for the Institute's new services, including their learning products. Collaborating with the Institute, we planned and supported the development of strategic relationships that enabled the institute to; access new markets, generate income, create value, and align with their strategy and objectives.

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Climate Action For Associations

b2b founded Climate Action for Associations (CAFA), as we recognised the opportunity for the membership sector to lead industry, systems and professional climate action. CAFA is a non-profit organization, that provides the information, guidance, and solutions that membership associations need to take proactive climate leadership and accelerate to net zero.


We help our not-for-profit clients to grow by building collaborations for them with leading B2B brands. Check out some of the brands we have connected our membership sector clients to recently.

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Case Studies

Get in touch to find out more about what we do, how we work with our clients. Contact us 

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