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Driving Sustainability: A Collaborative Journey with the Federation of Small Businesses

Updated: May 9

In the ever-evolving landscape of business, sustainability has become more than just a buzzword — it's a fundamental principle driving decision-making across industries. The focus on Environmental, Social, and Governance (ESG) practices has intensified, with organisations of all sizes recognising the need to prioritise sustainability.

Our client the Federation of Small Businesses (FSB), is on the coalface of SME need. With a commitment to supporting and empowering small enterprises, FSB is spearheading a ‘Small Business Resilience’ initiative, and we have been working closely with them to shape, plan and launch this in late 2024.

b2b understands the pivotal role that small businesses play in driving economic growth and fostering community resilience – being a small business ourselves. Through our collaboration with FSB, we have embraced the opportunity to contribute to a sustainable future by leveraging our expertise to develop and map an initiative which will have impact for small business.

One of the key aspects of our work with FSB is the mapping out of relevant content and solutions, tailored to the needs of small businesses. Recognising that sustainability is not one-size-fits-all, we engaged in comprehensive research and analysis to identify the most pressing challenges and opportunities for small businesses.

From integrating renewable energy solutions to enhancing supply chain transparency, our consulting team has been focused on creating an actionable initiative which is measurable and scalable.

Our collaboration with FSB extends beyond strategy development and our partnerships team are now building third-party relationships to take the initiative to the next level. We understand that true impact is achieved through collective action and collaboration. We are actively developing partnerships with leading brands and organisations that share FSB’s commitment to small business sustainability.

We aim to create long term partnerships which empower small businesses to overcome barriers and unlock new opportunities for growth.

The partnership between b2b and FSB represents a shared commitment to driving sustainability and fostering positive change within the small business ecosystem. We are excited to be working with the experts at FSB to empower small businesses to embrace ESG practices and thrive in an increasingly sustainable world.


To find out more about our work with the FSB or our other current ESG and sustainability programmes, contact Kari Allen on 

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