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Head of Marketing

This new and exciting role is key to connecting our customers (clients, partners, and stakeholders) to our purpose by designing and delivering end-to end marketing programmes that support customer acquisition, engagement and retention. You’ll report directly to Managing Director and Senior Management Team and will be expected to lead cross-functional teams to drive marketing. This role is of strategic importance and critical to business success. LOCATION Hybrid. Home and central London. Some national and international travel will be required. THE ROLE You’ll be the key to connecting our customers (clients, partners, and stakeholders) to our purpose by designing and delivering end-to end marketing programmes that support customer acquisition, engagement and retention for b2b and CAFA. Initially your role will not include B2Media company activity. Working closely with the senior management team to devise and implement plans, you’ll oversee the day-to-day delivery of marketing activities for all b2b and CAFA products and services. You’ll deliver efficient marketing programmes and plans that convert organisations of all sizes and from multiple sectors – you’ll also lead on the development of high-quality marketing and sales assets. Your role will be focused on the delivery of key KPIs for acquisition, retention, and engagement and you’ll be integral in driving revenue. You’ll achieve this through the delivery of marketing activities across a range of channels, audiences, and markets. Working closely with the senior management team you’ll… 1.Lead on the development, execution and ownership of marketing programmes that deliver annual targets for new business acquisition, retention, and engagement. 2.Design and oversee the delivery of content and insight for customer-led marketing plans that focus on generating marketing qualified leads for the business. 3.Deliver, test, and track digital marketing programmes – includes the delivery of SEO, social and some paid media, email marketing, marketing automation and trigger-based marketing. 4.Oversee ‘always on’ activities for all customer groups and markets to increase our profile and broaden reach and influence. 5.Work with the senior management team and impact team to design and manage end-to end customer journeys (on and offline) that support conversion, upselling and cross selling. 6.Provide marketing and sales support to the sales team (includes inputting content into proposals, pitches, and presentations). 7.Manage campaign budgets - accurately plan spend by campaign, audience, market, and channel, and regularly report on progress, impact, and ROI. 8.Optimize marketing performance and ROI across all channels, audience groups and markets, with particular emphasis given to digital platforms and channels. 9.Regularly monitor and report on marketing performance, ensuring that corrective measures are applied as and when required. 10.Work with internal teams to deliver high-quality and highly effective marketing programmes and assets (includes, the copy writing of messaging). 11.Get involved, as required, with the delivery of aspects of b2b’s client work that includes a content marketing strategy or practical element to it. 12.Work with and manage external supplier/providers/agencies as required 13.Motivate the team to build an agile marketing approach that is future-fit – this will require contributing to b2b’s overall business planning, identifying efficiencies and ways to improve effectiveness, as well as defining and agreeing ways of working. MEASURES OF SUCCESS The success of this role will be measured on customer growth (volume) and customer spend (value) and increasing our brand profile, including •Building our stakeholder community in size, scope and geography and deliver high levels of engagement. Measure = size, growth, levels of activity and engagement value. •Work cross organisationally to deliver a high volume of qualified and quality leads to our business development and sales teams. •Increase the number of active customers. Measure = number and growth of membership organisations who are consuming a product or service annually. •Increase the sales volume and value from customers. Measure = growth in overall volume of sales in monetary terms and increased value for transactions year on year. •Increase engagement from our customers. Measure = customer retention and repeat purchase. •Reduce the costs of customer acquisition. Measure = reduced acquisition cost per customer year on year. KNOWLEDGE, QUALIFICATIONS & EXPERIENCE This is a fantastic opportunity for an enterprising, marketing professional with minimum of 3 years’ hands-on experience looking for more responsibility, greater involvement in business growth as their next career move. ESSENTIALS: •Educated to degree level or equivalent experience in a senior marketing role •A recognised marketing and/or journalism qualification, e.g. CIM, CIPR, IDM etc. •Proven track record and background in copy writing for multiple customer groups and markets •Proven track record of designing and delivering multi-channel B2B marketing programmes in professional services or a similar environment •Strong background in managing and executing lead gen, nurture campaigns, content creation, content marketing sector-specific and channel marketing programmes •Evidence of excellent hands-on marketing activation and delivery skills including data management, segmentation, automation, and digital marketing •Results driven – strong business and financial acumen, including budget management and evidence of improving marketing performance and ROI •Evidence of delivering marketing innovation successfully – includes a good understanding of the latest marketing techniques and practices •Experience of working across sectors and geographies •A team player with the ability to influence and manage senior stakeholders (internally and externally) and make sound operational decisions daily •Excellent organisational, communication (including presentation) and management skills. The following are desirable but not essential: •Knowledge of and experience of working in the membership sector •Experience of working in other countries and across sectors •Understanding of the necessity of operating from a place of purpose and sustainably *Note: This job profile is aimed at describing the core output that should be achieved in this role. It is not intended to include specific tasks, temporary activities, or projects. This generic approach in writing overall purpose and accountabilities supports focus on key outputs and flexibility in a changing context. Specific results to deliver each year in your role based on your job profile are listed in your individual objectives. The job holder is required to demonstrate appropriate levels of competence and behaviours against our values. Our values are - sustainable, innovative, collaborative, transparent, creative and bold. STRUCTURE FTE Annual Salary: £30,000 - £38,000 per annum based upon experience. PLUS Annual Performance Related Bonus Position in Business: This role is of strategic importance and critical to business success. Candidates will be driven and committed to the purpose and growth goals of the business. The right candidate will have the ambition to grow the role and our expectation is that the position will evolve into a SMT role. Some national and international travel will be required. APPLY NOW Please send your CV and a short email stating why you’re a perfect fit for the role to info@b2bpartnerships.org Reference: Head of Marketing Application within your email subject line. CLOSING DATE Applications for this role will close midnight Sunday 15 January.

Manager: Partnership & Sponsorship Sales

Join our sales team and work on the sales of our clients high value partnerships and sponsorship inventory. REPORTING TO Director of Partnerships and you’ll be expected to collaborate with other members of the business development and sponsorship sales team to deliver results for our clients. This is a key mid management role, with scope for promotion, strong internal communications and external interface with clients. The role is key to business success. LOCATION Hybrid. Home and central London. Some national and international travel will be required. YOUR ROLE You will join the sales team to generate income for our clients from the sales of our clients partnerships and sponsorship inventory. Working closely with Directors and the sales team, you’ll be onboarded into our our tried and tested method of partnership and sponsorship planning, development, sales and delivery. We call it the ‘b2b way’ (training will be provided). You will…. 1.Prepare detailed sponsorship and partnership proposals for new opportunities in your sales inventory and tailor these proposals as required to suit sponsor interest. 2.Research the market and companies relevant to each client marketplace to ensure understanding of the portfolio(s) you are responsible for. 3.Generate new leads and cultivate existing contacts that are right for your portfolio. 4.Approach prospects using b2b’s proven sales methodology. 5.Meet, pitch and negotiate a single or range of opportunities to sponsors. 6.Negotiate and close deals with prospects, involving our clients as required. 7.Ensure the smooth transition from sales to delivery with internal teams, clients and sponsors. 8.Support the delivery of the sponsorship, as required by b2b and our clients. 9.Perform client relationship management activities including, pulling reports, collating statistics, managing income spreadsheets, running update meetings. 10.Attend and play a proactive, participatory role in Client update meetings, regular client planning sessions and ad-hoc new opportunity planning meetings where we identify and shape new opportunities. 11.Continually input into b2b’s social and digital marketing activity – this includes writing copy and case studies to be shared on b2b’s channels to promote the client portfolios you are responsible for. 12.Get involved, as required, with the delivery of Client programmes and other aspects of b2b’s client work including attending of events, awards, exhibitions, webinars, podcasts, research and development. SUCCESS MEASURES The success of this role will be measured on the amount of client income generated (income), the contribution to b2b’s overall growth and success (value) and the level of can-do, hands-on input and effort in the job (contribution). •Number and quality of leads generated •Number and quality of calls undertaken •Number of quality of proposals shared with prospects •Number of partnership and sponsorship deals closed •Hitting and exceeding income targets •Number and quality of sponsorship proposals developed •Range and value of new income generating opportunities identified KNOWLEDGE, QUALIFICATIONS & EXPERIENCE This is a fantastic opportunity for an enterprising, sponsorship and partnerships professional who is looking for increased responsibility, to own a higher value portfolio, greater involvement in client and partner management as your next career move. THE ESSENTIALS •At least 3 years experience in a sponsorships/partnerships sales role. •Proven track record and background in sponsorship and partnerships sales and development. •Ability to evidence the level and scale of your previous sponsorship sales success. •Strong background in managing and executing lead generation and nurturing relationships. •Strong client management and communication skills •Previous use of CRM •Results driven – strong business and financial acumen •Evidence of coming up with sponsorship opportunities and working a portfolio to offer the strongest options for sponsors •Evidence of writing and preparing sponsorship sales proposals – includes a good understanding of the latest marketing techniques and practices •A team player with the ability to influence and manage senior stakeholders (internally and externally) and make sound operational decisions daily •Excellent organisational, communication (including presentation) and management skills. DESIRABLES •Knowledge of and experience of working in the membership sector •Experience of working in other countries and across sectors •Experience of B2B sales/sponsorships •Understanding of the necessity of operating from a place of purpose and sustainably *Note: This job profile is aimed at describing the core output that should be achieved in this role. It is not intended to include specific tasks, temporary activities, or projects. This generic approach in writing overall purpose and accountabilities supports focus on key outputs and flexibility in a changing context. Specific results to deliver each year in your role based on your job profile are listed in your individual objectives. You will be required to demonstrate appropriate levels of competence and behaviours against our values. b2b values are - sustainable, innovative, collaborative, transparent, creative and bold. STRUCTURE FTE Annual Salary Range: £29,500-£35,500 per annum (based on experience) PLUS Annual Performance Related Bonus Plus, Commission: Uncapped commission on income generated from the sale of our clients portfolio POSITION IN THE BUSINESS This role is an expansion of our sales team and high performance, results of the role is critical to business success. Candidates will be driven and committed to the purpose and growth goals of the business. APPLY NOW Please send your CV and a short email stating why you’re a perfect fit for the role to info@b2bpartnerships.org Reference Sponsorship Manager Application within your email subject line. CLOSING DATE Applications for this role will close Thursday 12 January.

Team Executive Administrator

A fantastic opportunity for an ambitious, enterprising graduate or early career professional who is looking for increased responsibility in client management as your next career move. Training provided. JOB PROFILE Reporting to Managing Directors and working closely with other key members of the team. LOCATION Hybrid. Blend of working from home and central London. Some national travel may be required. THE ROLE You will assist b2b in the successful operational and administrative day-to-day running of the company. You will have a specific focus on supporting our partnerships team to deliver sponsorships and partnerships for our clients. This is a fantastic opportunity for an ambitious, enterprising graduate or early career professional who is looking for increased responsibility in client management as your next career move. Most of our previous team execs have been trained into specific areas of the business and promoted into senior roles. You will be responsible for…. 1.The day-to-day co-ordination of a small team, with particular focus on supporting b2b’s award winning sponsorship and partnerships team. This will include: •Administrative support, including diary management, scheduling meetings, and making team arrangements as required. •Operational support •Client delivery support •Market research support 2.Help co-ordinate the team, particularly around flexible working arrangements and requirements. 3.Provide sales support such as undertaking market research and identifying contacts and companies which match up with our current sponsorship opportunities. 4.Collating timesheets and helping with invoicing 5.Maintain b2b’s CRM system. 6.Website management support 7.Content curation and content management support 8.Help activate parts of b2b’s marketing plans 9.Liaise with suppliers as required 10.Support with procurement of business equipment and supplies as required 11.Support in the organisation and running of events On the job training will be provided where specialist approach is required. KNOWLEDGE, QUALIFICATIONS & EXPERIENCE You will possess... 1.Previous assistant, executive or administration experience, 1 – 2 yrs or equivilent customer service experience 2.Excellent written and verbal communication skills. 3.A proven level of project management experience 4.Evidence of relationship management experience 5.Strong digital skills 6.Experience working with Microsoft 365 programmes, including Word, PPT, Excel, Outlook and Adobe 7.Experience with working in a team environment 8.Ability to co-ordinate and manage others COMPETENCIES Knowledge •Organisation and time management •Team co-ordination •IT / digital skills •Planning and processes. Attitudes •Positive/can do attitude •Strong work ethic •Problem solver •Team player •Approachable and conscientious •Desire to get involved, muck in and support the growth of SME •Healthy and positive approach to life. Skills •Good interpersonal skills •Good written skills •Attention to detail •Teamwork •Ability to multi-task •Self-starter •Digital and IT Habits •Punctual •Organised •Smart appearance •Ability to make things happen (self-starter) •Positive •Focused on personal health and wellbeing Characteristics •Approachable with excellent interpersonal skills •The ability to be flexible and multi-task. •Ability to work autonomously, flexibly and strategically •The ability to forward plan and adapt changing client situations. STRUCTURE FTE Annual Salary Range: Range £20,500 - £23,000 per annum based on experience Plus, Annual Performance Related Bonus Position in Business: This role is an important expansion of our growing team and high performance of this role is critical to business success. There is scope across the business for progress and developing expertise in the various parts of b2b’s business, including sales, partnership development, client management, consulting or business development. Candidates will be driven and committed to the purpose and growth goals of the business. APPLY NOW To apply, please send your CV and a short email stating why you’re a perfect fit for the role to info@b2bpartnerships.org We are recruiting several roles at the same time so please reference Team Executive Application within your email subject line. Applications for this role will close Friday 13 January. *Notes: Note: This job profile is aimed at describing the core output that should be achieved in this role. It is not intended to include specific tasks, temporary activities, or projects. This generic approach in writing overall purpose and accountabilities supports focus on key outputs and flexibility in a changing context. Specific results to deliver each year in your role based on your job profile are listed in your individual objectives. The job holder is required to demonstrate appropriate levels of competence and behaviours against our values. b2b values are - sustainable, innovative, collaborative, transparent, creative and bold.

Life at b2b

We care passionately about the long-term impact our work has, but we know that our success is 100% dependent on our team.

 

That's why at b2b we inspire our people to be their best self by creating an open, professional, fun, and agile place to work.

Working at b2b is more than a job, it's a chance to learn our way or working, build a fun, rewarding and meaningful career, and to make a difference.

 

At b2b you'll develop a career that allows you to work with some of the most progressive brands in the world to drive social, environmental, ethical, and economic change.

Equal Opportunities

We’re an equal opportunities employer. We’re committed to fostering an inclusive workplace and your race, gender, sexual orientation, age, or disability have no influence on our hiring decision. We value diversity in our workforce and make decisions based on your skills and experience.

Flexible Working

We have been working in an agile way since 2018.  Always focused on delivering results, decisions about where we work are always about getting the best job done.  We pride ourselves on being a small and close-knit team which means we’ll often need to create space to work together, whether that be online or ace-to-face.   

Benefits

Everyone at b2b must feel supported and empowered to be their best, whatever their role. In return for your passion and commitment, we offer…

  • A competitive salary

  • 28 days annual leave

  • Generous bonus scheme

  • Uncapped commissions on sales roles

  • Pension scheme 

  • Employee wellbeing programme

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