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  • Writer's pictureSophie M

IWFM & Microsoft Partnership

IWFM & Microsoft launch research partnership to explore emerging technology in the workplace

b2b are delighted to announce the launch of our latest new partnership between our client IWFM and Microsoft.

The research and development collaboration was developed by the team at b2b to explore a shared vision for the role of technology in high performing workplaces.  A new programme themed around connected and smart workplaces will see IWFM and Microsoft collaborate on new research that could influence workplace performance. The outputs of this robust research programme will provide extensive B2B content, guidance, practical case studies and insights for FM and Workplace professionals, positioning IWFM and Microsoft as the thought leaders and experts to the industry.

Exploring the theme of workplace transformation in the technological age, IWFM and Microsoft will jointly introduce new research to equip workplace and business leaders with tools and insights that could to transform their organisations into connected high performers.

b2b worked closely with IWFM to shape a partnership opportunity around its planned programme of work in this area and undertook conversations with a range of leading technology organisations within the workplace space. Discussions with Microsoft focused on the role of technology and how this combined with smart buildings creates productive people centred workplaces.

The alliance will combine the know-how of IWFM’s industry experts with the cutting-edge capability of Microsoft’s Smart Buildings team to explore the evolution, opportunities and challenges facing technology and workplace development.

Chris Moriarty, IWFM’s Director of Insight and Engagement said: “We are taking, shaping and making future-ready the workplace technology conversation so its relevant to today’s businesses environment. The collaboration with Microsoft Smart Buildings team will harness our rich knowledge and resources to offer workplace optimising insights for the future, building on IWFM’s established research base. Working with Microsoft will not only speed that up, it can help us to understand the innovation most relevant for workplace leaders whose businesses will need a tech transformation to compete effectively”.

David Williams, Innovation Architect - Microsoft Digital, Smart Buildings Worldwide Community Lead said: “Technology innovation is a gamechanger to drive new models and transform today’s businesses and workplaces. Working with IWFM, we have a unique opportunity to increase awareness of technology within the workplace. This partnership will enable us to empower workplace leaders to elevate the workplace conversation to senior levels and do more with the technology and innovation available. 

Kari Allen, Head of Partnerships at b2b partnerships Ltd, who led the development of IWFM’s collaboration with Microsoft, said “This partnership presents an exciting opportunity to jointly produce market leading research and insights that are unique and impactful. The relationship boosts both IWFM and Microsoft’s purpose and aspiration to inspire and equip workplace and business leaders to transform their workplaces today into high performing organisations for the future”.

The programme collaboration will be launched during Workplace Week on 14 November 2019 with an industry event, with ongoing research, insights and guidance content being shared throughout 2020.

For further information on this partnership and how b2b worked with IWFM and Microsoft to develop this impactful business to business partnership, please contact Kari Allen on

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