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  • Writer's pictureSophie M

BIFM Set to Succeed Through New Strategic Partnership with b2b

The British Institute of Facilities Management (BIFM) has entered into an exciting two-year deal with specialist business and commercial market development agency, b2b partnerships Ltd (b2b).BIFM have partnered up with b2b to identify and develop content, research and channel partnerships and strategic alliances with the Institute. This includes establishing a new strategic partnership programme which opens up opportunities for organisations to partner with BIFM across their research, content and insights activities.Chris Moriarty, Director of Insight at BIFM said “b2b consulted for us eighteen months ago to identify what our channel and content opportunities were and it was an easy decision to partner with them now to deliver this agenda. We are currently repositioning ourselves as a leader in workplace management, as well as facilities, and b2b brings a wealth of experience which is crucial during this new exciting phase as we recognise how the right strategic and commercial partnerships will help us grow and become more sustainable.”“BIFM represents an increasingly valuable industry. There is so much potential for organisations to work with BIFM and we are excited to help the Institute to unlock their market potential. With a wealth of channels and reach into the marketplace, our aim initially is to build market, content and channel partnerships with leading organisations wanting to engage with the sector from a business to business perspective. As the world of work continues to change, it is fantastic to be working with BIFM during this exciting time of workplace transition” said Ali Heppenstall, Managing Director of b2b partnerships.With almost two decades of experience building high profile business to business partnerships, which have increased revenues and enabled change for both clients and corporate partners, b2b has the required expertise to increase BIFM’s sustainability as a business as well as drive change for the Institute and its partners. b2b will be connecting companies and developing partnerships, sponsorships and strategic alliances across dedicated programmes and industry initiatives for the Institute.Endsb2b Press EnquiriesAli Heppenstall / Emma Reid+44(0)779 269 8530emma@b2bpartnerships.orgBIFM Press EnquiriesJenny ThomasBIFM Communications: +44 (0)1279 to editors:About b2bb2b partnerships Ltd supports the business, market and commercial development of organisations. Through its work, b2b builds high impact business to business marketing and channel partnerships with organisations wishing to reach and engage with specific industry verticals. b2b’s experience and know-how means we create the greatest market impact and financial return for all parties via partnerships, sponsorships and strategic alliances. www.b2bpartnerships.orgAbout BIFMThe British Institute of Facilities Management (BIFM) is the professional body for facilities management. Since 1993, it has been promoting excellence in facilities management for the benefit of practitioners, the economy and society supporting and representing around 17,000 members around the world, both individual FM professionals and organisations, and thousands more through qualifications and training.In Spring 2018 the BIFM published a Manifesto for Change, recognising the evolution of the industry and the opportunities presented by workplace, to reposition FM as a strategic driver of workplace performance; and to prepare for Chartered Body status. A new name, the Institute of Workplace and Facilities Management was approved by members in July 2018 and will be formally adopted in November 2018.

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