• Sophie M

b2b Welcomes Kari Allen as Director

We’re very excited to announce the promotion of Kari Allen to Director, expanding b2b’s senior leadership team.


Kari, who joined the b2b team in Spring 2010, has been promoted to Director, leading the partnerships team strategy and wider business growth. Having managed b2b’s sponsorship and partnership clients over the past few years, Kari is building on b2b’s successes to date and core services across b2b’s consulting, partnerships, learning and sponsorship training divisions.


Managing Director at b2b Ali Heppenstall said:


“Kari has been instrumental in b2b’s growth over the years and is an integral part of the team at b2b. I am delighted to announce her progression in the business, and I am genuinely excited to be working with Kari in a leadership capacity, especially during this next phase of b2b’s evolution.


The promotion sets the scene for b2b’s further growth in 2020 as we harness new opportunities, expand our team and introduce new products and services including b2b’s 360° service offering for independent membership organisations and NGO’s."


Kari Allen commented:


“We have a solid high performing team in place with complementary skills, which allows us to continue servicing our clients in the 'b2b' way. My move to Director has given me a renewed focus on supporting the development and growth of b2b, whilst also harnessing the strong relationships we have with our clients and partner network. I’m super proud of the entire team and excited about the next phase of the business.”

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