Supporting the business and commercial development of membership organisations

We help membership organisations grow, innovate, increase engagement and generate alternative revenues.

With more than 20 years' experience in the membership sector, you can rely on b2b for strategic planning, consulting, partnerships, new market development, alternative income generation, integration of new technologies and business and commercial development training.



We’ve been delivering end-to-end consulting services to the membership sector for more than 12 years.


We are specialists in business growth and commercial development for independent membership organisations. We’ve developed strategy, scoped new products, identified new markets and successfully delivered programmes of work for more than 36 membership organisations.


Our work has enabled the implementation of strategies and change programmes that have driven growth, increased profile, extended community and generated new income.

Modern Building

Institute of Civil Engineers

Institute of Leadership and Management

The Climate Group

Association of Project Management

b2b website screen.png


We are the leading sponsorship, commercial partnership & strategic alliance agency for membership organisations. Our unique 360˚service includes opportunity identification, valuation, proposal development, lead generation, negotiation, sales, contracts and delivery.


We operate a model of excellence and have more than 15 years' experience building impactful, sustainable partnerships for membership organisations. We have also nurtured a community of like-minded bodies and other NGOs, all looking for opportunities to collaborate with other professions and industries in order to grow and increase impact. 

We take a consultative approach to the entire journey of partnership development and sales. Our clients trust our sensitive and thoughtful approach to the development and cultivation of relationships.

Working from a Cafe

The British Chambers of Commerce

Commercial Building at Night

The Chartered Institute of Internal Auditors


Open Sign




We know our specific skill-set is hard to come by and our clients often employ us as an extension to their teams to build in-house capabilities.


We share our expertise and know-how via an inclusive mentoring approach. Our blended training offer in the area of business development, partnerships and sponsorship sales is designed to up-skill individuals and teams working in membership organisations, NGOs and non-profits.​

Team Skills Transfer

Workshops & Surgeries

Blended Learning Programmes

Mentoring, Shadowing & Coaching

Climate Action for Associations

We are helping associations consider the changes facing their industry and what their members need to address the urgent climate action agenda. 

Our aim is to facilitate thinking and provide practical support to membership organisations to enable them to take a greater leadership role and support the industries they represent.

Institution of Civil Engineers

Magnified Grass

The Climate Group

Chartered Institute of Procurement & Supply


© 2020 b2b partnerships Ltd.

b2b support the business and commercial development of organisations. 

  • LinkedIn - White Circle
  • Facebook - White Circle
  • Twitter - White Circle
  • Instagram - White Circle

Proud member of