Supporting the business and commercial development of membership organisations
We help membership organisations grow, innovate, increase engagement and generate alternative revenues.
With more than 20 years' experience in the membership sector, you can rely on b2b for strategic planning, consulting, partnerships, new market development, alternative income generation, integration of new technologies and business and commercial development training.
CONSULTING & STRATEGY
We’ve been delivering end-to-end consulting services to the membership sector for more than 12 years.
We are specialists in business growth and commercial development for independent membership organisations. We’ve developed strategy, scoped new products, identified new markets and successfully delivered programmes of work for more than 36 membership organisations.
Our work has enabled the implementation of strategies and change programmes that have driven growth, increased profile, extended community and generated new income.
PARTNERSHIPS & SPONSORSHIP
We are the leading sponsorship, commercial partnership & strategic alliance agency for membership organisations. Our unique 360˚service includes opportunity identification, valuation, proposal development, lead generation, negotiation, sales, contracts and delivery.
We operate a model of excellence and have more than 15 years' experience building impactful, sustainable partnerships for membership organisations. We have also nurtured a community of like-minded bodies and other NGOs, all looking for opportunities to collaborate with other professions and industries in order to grow and increase impact.
We take a consultative approach to the entire journey of partnership development and sales. Our clients trust our sensitive and thoughtful approach to the development and cultivation of relationships.
SKILLS & TRAINING
We know our specific skill-set is hard to come by and our clients often employ us as an extension to their teams to build in-house capabilities.
We share our expertise and know-how via an inclusive mentoring approach. Our blended training offer in the area of business development, partnerships and sponsorship sales is designed to up-skill individuals and teams working in membership organisations, NGOs and non-profits.
Team Skills Transfer
Workshops & Surgeries
Blended Learning Programmes
Mentoring, Shadowing & Coaching
Climate Action for Associations
We are helping associations consider the changes facing their industry and what their members need to address the urgent climate action agenda.
Our aim is to facilitate thinking and provide practical support to membership organisations to enable them to take a greater leadership role and support the industries they represent.