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We specialise in the business and commercial development of independent membership organisations and NGO's.

We help membership organisations grow, innovate, increase engagement and generate alternative revenues.

With more than 20 years' experience in the membership sector, you can rely on b2b for strategic planning, consulting, partnerships, new market development, alternative income generation, integration of new technologies and business and commercial development training.

Consulting & Strategy


We’ve been delivering end-to-end consulting services to the membership sector for more than 13 years.


We are specialists in business growth and commercial development for independent membership organisations. We’ve developed strategy, scoped new products, identified new markets and successfully delivered programmes of work for more than 36 membership organisations.


Our work has enabled the implementation of strategies and change programmes that have driven growth, increased profile, extended community and generated new income.

Modern Building

Alternative Income Generation Strategy

Institute of Civil Engineers

New Corporate Product Development

Institute of Leadership and Management

Sustainable Partnerships & Membership Offer

The Climate Group

Content Strategy and Communications Plan

Association of Project Management

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We are the leading sponsorship, commercial partnership & strategic alliance agency for the association sector. Our unique 360˚service includes opportunity identification, valuation, proposal development, lead generation, negotiation, sales, contracts and delivery.


We operate a model of excellence and have more than two decades experience building impactful, sustainable partnerships for membership organisations. Our corporate and B2B network is extensive. We have also nurtured a community of like-minded bodies and other NGOs, all looking for opportunities to collaborate with other professions and industries in order to grow and increase impact. 

We take a consultative approach to the entire journey of partnership development and sales. Our clients trust our sensitive and thoughtful approach to the development and cultivation of relationships.

Working from a Cafe

The British Chambers of Commerce

Commercial Partnership Strategy

Commercial Building at Night

The Chartered Institute of Internal Auditors

360o Business Development and Sales Services


Skills and Learning at Work Partnership with CIPD

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Supporting SME Recruitment and Talent with The British Chambers of Commerce

Partnerships & Sponsorships


We know our specific skill-set is hard to come by and our clients often employ us as an extension to their teams to build in-house capabilities.


We share our expertise and know-how via an inclusive mentoring approach. Our blended training offer in the area of business development, partnerships and sponsorship sales is designed to up-skill individuals and teams working in membership organisations, NGOs and non-profits.​

Team Skills Transfer

Workshops & Surgeries

Blended Learning Programmes

Mentoring, Shadowing & Coaching

Sustainability & Climate Action

We help associations consider the changes facing their industry and what their members need to be sustainable and address the climate emergency.

Our aim is to provide practical support and help membership organisations drive member value through sustainability programmes of activity including sustainability research and net-zero hub creation.

We are also proud to be the secretariat and driving force behind CAFA: Climate Action for Associations which harnesses the collective power of  trade and professional associations in the acceleration towards net zero.  

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Alternative Income Generation Strategy

Institution of Civil Engineers

Magnified Grass

Sustainable Partnerships and Membership Offer

The Climate Group

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Knowledge Strategy and Content Partnerships

Chartered Institute of Procurement & Supply

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