COMMERCIAL PARTNERSHIP STRATEGY
The British Chambers of Commerce
SETTING THE SCENE
b2b were appointed by the British Chambers of Commerce to work internally to help develop and deliver their new commercial partnership strategy. The British Chambers of Commerce were looking to widen their existing partner network and bring new and innovative companies on board across their various partnership opportunities.
SCOPE OF WORK
The British Chambers of Commerce selected b2b based on our experience of working with other large independent bodies and our extensive corporate network. b2b were tasked to:
Identify opportunities for growth and income generation
Develop sales proposals for each opportunity
Identify right-fit sectors and prospective companies for each activity
Build sponsorships and commercial arrangements
Support on partnership delivery and account management
WHAT WE DELIVERED
The b2b team worked internally as an in-house function for the British Chambers of Commerce, working closely with key stakeholders across the business. b2b scoped new partnership opportunities, developed new relationships with brands and secured new sponsors.
We helped The British Chambers of Commerce to maximise opportunities and build partnerships with a particular focus on their independent and highly respected, research, policy and thought leadership programmes.
b2b worked with the tight knit team to develop propositions and partnerships that enabled the British Chambers of Commerce to grow, raise profile, increase impact, generate revenue and enable change – the outcomes directly linking to the BCC’s strategic priorities.
b2b are still working on a project-by-project basis with the team at BCC across key projects.
RESULTS & OUTCOMES
Over the course of our 2 years working with the British Chambers of Commerce, we secured 14 new partnerships, a number of which have renewed their partnership with a long-term arrangement. The team have built out their internal capability and b2b were able to share know-how, skill and expertise during this time to enable BCC to take their new partnership strategy forward.
The British Chambers of Commerce sits at the heart of a unique network of businesses across the UK.
The 53 Accredited Chambers which make up their network are trusted champions of businesses and global trade. Together, the British Chambers of Commerce represents tens of thousands of businesses of all shapes and sizes, which employ almost six million people across the UK.