To implement the work, we implemented the ‘b2b way’ to partnership development for the Institute as follows:

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• Understand IWFM’s objectives

• Set new partnership strategy, criteria and principles

• Worked closely to understand IWFM’s insights and content plans

• Identified opportunities for partnership, sponsorship and strategic alliance across these planned programmes

• Develop plans, programme and propositions for engagement, including partnership and sponsorship sales proposals

• Continually understanding and scoping the market for right fit organisations to partner on IWFM activity

• Match partners to activity

• Close and launch partnerships with the Institute

• Support IWFM on the measurable delivery of partnerships to deliver results back to the business