Engaging with professional communities leads way in new approaches for B2B sector
Thursday 18th March 2010, London: Through b2b partnerships Ltd, the UK’s leading business to business partnership agency, Standard Life and the Pensions Management Institute (PMI) has formed a long term, high profile relationship to develop insight into industry and engage with the heart of the pensions’ profession – leading the way in a new approach to community marketing in the B2B sector.
Managing Director of b2b partnership Ali Heppenstall commented:
“The partnership focuses on the development of joint knowledge on industry issues and advancements that can be used by both parties to enhance business development and marketing activities.
The basis is an effective business to business research and thought leadership programme, supported by a robust integrated marketing campaign. By aligning with the highly respected and independent PMI, this relationship will enable Standard Life to target its existing and potential client base and key stakeholders in a valuable, focussed and cost effective manner.”
The partnership presents a fantastic opportunity for both the PMI and Standard Life to help shape the work-based benefits market, particularly during a time when employee engagement and retention is of uttermost importance. The relationship will be delivered across a number of marketing platforms including research, events, dedicated publications, online content and PR and public affairs campaigns.
Vince Linnane, Chief Executive of the PMI added:
“We are delighted with the recent partnership b2b have brokered with Standard Life, and are fortunate that we possess the marketing channels and a valuable industry membership community that leading corporates such as Standard Life want to utilise to target and engage with. Over the last 3 years, b2b partnerships Ltd has been instrumental in helping the PMI better understand its value to key corporates and has identified and developed valuable partnerships which engage with industry professionals and support our business goals.”
This joint venture will play a pivotal role in helping the pensions industry understand attitudes towards retirement provision, and will be instrumental in helping to determine how the pensions’ environment will evolve over the next 25 years.
The initial research project will be carried out this summer and profiled in autumn 2010
-ENDS-
For further information please contact:
Ali Heppenstall, Managing Director of b2b partnerships: email: ali@b2bpartnerships.org , Tel: +44(0)20 7710 9495 or +44 (0)7792698530
COMPANY INFORMATION
b2b partnerships Ltd
b2b partnerships is the UK’s leading business to business partnership agency, with core services focusing on the development of commercial partnerships, sponsorship and strategic alliance to support and enable their clients’ organisational growth.
b2b partnerships’ principal client base is professional associations, institutes and trade bodies, and they work internally on the development and delivery of their business to business partnership strategy. Specialising in community marketing, b2b partnerships help corporates and professional bodies align their brands and objectives to deliver highly targeted and relevant marketing messages within the same vertical. Growing up in-house, b2b partnerships collectively have over 25 years industry relevant experience. For more information please visit: www.b2bpartnerships.org
The Pensions Management Institute (PMI)
The PMI is the professional body which supports and develops the experts who run UK pension schemes. With over 5,000 pensions’ professionals and trustees in our membership, the PMI represents some of the most influential thought-leaders, decision makers and intermediaries within the UK pensions industry. Approximately £1 trillion is invested in UK pensions, so the PMI plays a pivotal role in shaping the future of the UK pensions industry.
The PMI has a highly engaged membership which is serviced through a broad network of activities which are marketed via a range of channels. In addition, the PMI has a number of activities which engage with other key stakeholders and the wider business community. For more information please visit: www.pensions-pmi.org.uk
Standard Life
Standard Life has approximately 6.5 million customers worldwide and provides an extensive range of products and services, aimed at meeting the financial requirements of customers throughout their lives. For more information please visit: www.standardlife.com
