







"We have been working with b2b partnerships since 2008. In that time they have helped us identify how the strategic development of sponsorship and partnerships can support our business objectives and also create added value for our members. The consultants from b2b have been particularly good at developing relationships across our business and have used their knowledge of our activities and their understanding of our strategic aims and objectives to help us develop a range of new sponsorship propositions. They have done this with enthusiasm and a high degree of professionalism."
The Chartered Institute of Personal Development (CIPD) is the leading professional body that supports and develops the experts who are responsible for improving organisational capability through the management and development of people within organisations. The CIPD has the broadest skills base of HR professionals in the UK, with some 133,000 members dedicated to establishing, maintaining and advancing the highest levels of professionalism in people management..
Sue Upton
CIPD
We understand professional bodies. We’re acutely aware of the challenges they face, the demands put on them, and the sensitivities involved in striving for change. Most of all, we understand the value of professional bodies and their memberships.
We understand all of this because we ‘grew up’ in-house in some of the largest and most respected professional bodies in the world.
Our approach is not that of a removed, fully outsourced function. Nor is it invasive or pushy. We understand you, then we enable the building of strategic partnerships that deliver measurable results against your business goals.
We broker relationships, but don’t own them – you do. We don’t own the mechanisms of delivery – you do.
We work with you. We get into your world. We work with you to help you realise your potential.